Sustainability & ESG
FSC, eco paper, low-carbon print and ESG storytelling — make sustainability a brand asset
- Audience
- Brand Owners・Corporate Buyers・Designers・Marketers
- FSC
- Sustainable Paper
- Eco-Friendly Packaging
- Green Printing
- Carbon Footprint
- Carbon Reduction
- ESG
- Regulations & Certification
- Brand Communication
Soy Ink Is Not a Green Panacea: A Printing Consultant's Guide to Doing and Communicating Sustainability Right
Many people assume using soy ink automatically equals being eco-friendly, but this is a common misconception that can even trap you in greenwashing. Drawing from my years of industry experience, this article breaks down the real benefits and limitations of soy ink, and teaches you how to present your sustainability achievements impressively without overstating them
Start with Lids and Labels: The Two Most Cost-Effective Entry Points for Your Plastic Reduction Scorecard
Replacing an entire packaging setup is too expensive and slow, but brand ESG deadlines won't wait. Huhtamaki's fiber lids and Sinclair's compostable labels show a smart shortcut: cutting plastic from high-touch, small components delivers the highest ROI and gets noticed by consumers first
EPR Reporting is Just the Entrance Ticket? For Brands, the Real Packaging Test Begins After California's Deadline
The deadline for California's packaging recycling compliance reporting has passed. While it may seem like a task completed, I must say, this is merely a warm-up. The real pressure cooker lies in flexible films lacking recycling solutions and the 2028 actual recycling rate requirements, a wake-up call for all export-oriented brands
€600 Million Into French Plants, Where Does That Leave Small Corrugated Printers?
Smurfit Westrock has announced €600 million in investment to upgrade its French production lines over the next three to five years, pushing per-unit prices on standard corrugated products even lower. This article breaks down the capital game the big players are running, and identifies the territory that small and mid-sized Taiwanese print shops can actually defend
FSC Certification and Sustainable Paper: How to Read Eco Labels on Printed Materials
Brand clients are asking more and more often, "Is this paper environmentally certified?" Yet most people aren't clear on what FSC is, how its three labels differ, or whether they can legally put one on their printed materials. Drawing on my years of experience on the production floor and in procurement, I'll walk you through paper selection, inks, and label compliance so you'll know when to choose FSC and how to use it without getting into trouble